Wednesday, October 24, 2007

Cellular firms barred from using free minutes to push sales

In an unprecedented decision, the Communications Ministry on Tuesday informed cell phone companies that it intends to make it illegal for them to continue to subsidize purchases of more expensive handsets by offering free minutes to customers.
"Disconnecting the ties between the purchase of cell phones and free airtime will remove the corruption that currently exists in the cell phone market, will close the gaps between companies and will increase transparency in monthly phone bills ahead of the introduction of the number portability program," said Communications Minister Ariel Attias. "This decision will also increase competition in the market and allow new players to gain a foothold by increasing their market share," he said. For full story, click on the link below...
http://www.jpost.com/servlet/Satellite?cid=1192380637411&pagename=JPost%2FJPArticle%2FShowFull

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