Ahead of number portability, companies fight for bigger market share

Ahead of the looming December 1 deadline of the Communications Ministry's long-awaited number portability program, the country's fixed-line and cellular companies are in the midst of a fierce marketing campaign aimed at increasing their respective market shares in the country's ultra-competitive communications sector.
"All of the companies are offering benefits that have not been given before," said Tsahi Avraham, a communications and technology analyst at Clal Finance Batucha. "We are going to see a lot of advertising in the media as the start date gets closer as all of the companies know that they need to work hard to retain their current customers and attract new ones."
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